October 01, 2008
Article

Podcast: New Survey Results Reveal Budget Tactics for Economic Downturn

SUMMARY: No summary available.
The downturn in the economy is making it tough on the marketing community – especially marketing budgets. What has changed over the past nine months?

Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that showed up in a recent survey of B-to-B and consumer marketers.

Overall, at larger companies, 25 budgets are being cut for every spending plan getting a boost – with the average decrease around 20%.

Click here to listen to some of the eye-opening results of MarketingSherpa’s most recent economic survey: http://podcast.marketingyak.com/flash/economic_downturn/index.html
(Time: 8:50 minutes)


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