MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
February 13, 2020
Defining the Marketing Message: 4 examples of optimizing customers’ perception of value
February 6, 2020
January 30, 2020 — At its heart, effective marketing is teaching. See examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.
Marketing Research: 5 examples of discovering what customers want
January 23, 2020 — Discover five tactics five different companies used to learn about what their customers want, including examples from a bank, a comparison site, a translation service and two different jewelers.
Marketing 101: What are variable tags?
January 16, 2020 — Variable tags have several uses and benefits in email automation, but before I explain further, let’s define the term for those who are new to email marketing.
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
