MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Landing Pages, Value Prop and Headlines: Your peers’ favorite MarketingSherpa articles of 2019
January 9, 2020
Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
December 12, 2019 —The factors that improve SEO are not necessarily the same factors that improve conversion.
Copywriting: 8 examples of successful marketing copy
December 5, 2019 — After writing marketing copy day in and day out, it’s easy to get stuck in a rut. We bring you eight examples of successful marketing copy to help spark new ideas for your next copywriting assignment.
Marketing 101: What are microsites? (Plus 3 successful microsite examples and 2 missteps)
November 21, 2019 — Microsites are in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal. Here are a few tips.
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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
Infographic: How to Create a Model of Your Customer’s Mind
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
